Sunday, 5 March 2017
The Hillman Imp Motor Car launch magazines
Back in 1963 it was very rare for a car magazine to make a new car the main subject of most of the issue.
Sporting Motorist did just that, it was the May 1963 issue and at just three Shillings a good price.
I have that magazine here, as I do the Autocar May 1963 issue.
Sporting Motorist did just that, it was the May 1963 issue and at just three Shillings a good price.
I have that magazine here, as I do the Autocar May 1963 issue.
The cars and the magazines are now fifty (50) years old, Autocar still exists, I wonder does Sporting Motorist?
The Imps still of course still exist and I drive mine as many times each week as is possible!
How easy can that be?
Roy
This was a third British magazine doing a front page story on the Hillman Imp, there were also French and Dutch magazines doing the same thing, looks like Rootes we good at promotions. This issue I do not have , does anyone have one for me I wonder?
Such was the excitement and press coverage that Rootes covered an entire car with them!
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