Woles

Omer Beaver Canoe Pic Ads

Roots Canada has an small album of pics taken in Algonquin park. It's obviously a staged photo shoot to market their products, but it also features what looks to be an authentic Beaver Canoe. Beaver Canoes was the short-lived business enterprise between the clothing retailer and legendary Algonquin guide & paddler, Omer Stringer. My understanding is that these wood canvas canoes were based on a modified Chestnut Chum form built to Omer's specifications. Today the brand lives on only in a few surviving canoes and a huge retail brand of sweaters, T-shirts, and other apparel.


Omer paddling one of his Beaver Canoes


Roots ad photoshoot








The cynic in me totally questions the fashion choices of the models in the pics...leather jackets and backpacks to go paddling in Algonquin? But at least it's not as bad as this pic...some type of wacky Haute Couture, Karl Lagerfeld monstrosity...